cheetos pepper puffs
chester is back to spice things up at circle k
the hottest ever
cheetos reached out for help generating excitement around the exclusive launch of its hottest snack ever, cheetos pepper puffs, at circle k stores nationwide. this video concept for a youtube bumper ad played up chester’s mischievous nature while showcasing the heat behind this spicy new snack.
the result was a playful scenario where the seemingly innocent chester opens a bag of ~fiery~ pepper puffs, causing the sprinklers to go off. and of course, chester says dry under his umbrella, snack in hand, reinforcing his ‘cool guy’ persona.
