we were challenged to create an ‘out of the ordinary’ display for c-store that would encourage gen z and millenials to step outside the comfort of their ordinary brands and try something completely different.
i hand drew this midnight fever dream of a doodlescape, which instantly conveys the uniqueness of these oddball snacks while encouraging deeper consumer interaction. & with a darker color pallet that allows for maximum appetite appeal, it’s the perfect storm for happy snacking.